Short for Music and Gaming Festival, MAGFest is a 501c3 non-profit dedicated to the celebration, education, and preservation of games and gaming culture. Their flagship event, Super MAGFest, is held annually at the
Gaylord National Harbor. Each year’s event theme is inspired by a game franchise that has significantly impacted the industry in some form. In 2023, Sarah was commissioned to provide a cohesive Style Guide to help
the event’s theming stay unified throughout the dozens of departments and give guidance for its hundreds of volunteer staff, panelists, and fanbase to create assets. An unexpected result was the local hotels were
able to use the provided guide and assets to decorate their lobbies for the event.